The Effects of Cybersecurity Awareness and Digital Platform Trust on Business Sustainability among Digital Entrepreneurs
DOI:
https://doi.org/10.59001/pjeb.v5i2.1305Keywords:
business sustainability, cybersecurity awareness, digital entrepreneurship, digital platform trust, partial least squares–structural equation modeling (PLS-SEM)Abstract
The rapid growth of digital entrepreneurship has expanded business opportunities while increasing exposure to cybersecurity threats and dependence on digital platforms. However, empirical evidence on how cybersecurity awareness and digital platform trust contribute to business sustainability remains limited. This study examines the effects of cybersecurity awareness and digital platform trust on the business sustainability of digital entrepreneurs in Indonesia by integrating the Resource-Based View (RBV), Protection Motivation Theory (PMT), and Trust Theory. A quantitative explanatory design was employed using survey data collected from digital entrepreneurs operating through e-commerce and social commerce platforms. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that cybersecurity awareness and digital platform trust have positive and statistically significant effects on business sustainability. Cybersecurity awareness strengthens entrepreneurs' ability to identify digital threats and implement protective practices, while digital platform trust supports secure transactions, reliable platform operations, and reduced operational risks. These findings indicate that sustainable digital entrepreneurship depends on both internal cybersecurity capabilities and confidence in external digital platform infrastructure. The study contributes to the digital entrepreneurship literature by integrating cybersecurity capability and platform trust into a unified framework and provides practical insights for entrepreneurs, platform providers, and policymakers to strengthen digital resilience and sustainable business growth.
Pesatnya pertumbuhan kewirausahaan digital telah memperluas peluang bisnis sekaligus meningkatkan paparan terhadap ancaman keamanan siber dan ketergantungan pada platform digital. Namun, bukti empiris mengenai bagaimana kesadaran keamanan siber dan kepercayaan platform digital berkontribusi terhadap keberlanjutan bisnis masih terbatas. Penelitian ini menguji pengaruh kesadaran keamanan siber dan kepercayaan platform digital terhadap keberlanjutan bisnis wirausahawan digital di Indonesia dengan mengintegrasikan Resource-Based View (RBV), Protection Motivation Theory (PMT), dan Trust Theory. Desain eksplanatori kuantitatif digunakan dengan memanfaatkan data survei yang dikumpulkan dari wirausahawan digital yang beroperasi melalui platform e-commerce dan social commerce. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa kesadaran keamanan siber dan kepercayaan platform digital berpengaruh positif dan signifikan secara statistik terhadap keberlanjutan bisnis. Kesadaran keamanan siber memperkuat kemampuan wirausahawan dalam mengidentifikasi ancaman digital dan menerapkan praktik perlindungan, sementara kepercayaan platform digital mendukung transaksi yang aman, operasional platform yang andal, dan pengurangan risiko operasional. Temuan ini mengindikasikan bahwa keberlanjutan kewirausahaan digital bergantung pada kemampuan keamanan siber internal sekaligus kepercayaan terhadap infrastruktur platform digital eksternal. Penelitian ini berkontribusi pada literatur kewirausahaan digital dengan mengintegrasikan kapabilitas keamanan siber dan kepercayaan platform ke dalam satu kerangka kerja yang terpadu, serta memberikan wawasan praktis bagi wirausahawan, penyedia platform, dan pembuat kebijakan untuk memperkuat ketahanan digital dan pertumbuhan bisnis yang berkelanjutan.
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