Social Transformation in AI-Driven Digital Ta’aruf
An Islamic Family Law Analysis of the Muzz Application
DOI:
https://doi.org/10.59001/pjrs.v5i1.695Keywords:
artificial intelligence, digital ta’aruf, Islamic family law, Maqasid al-shari’ah, MuzzAbstract
The development of digital technology, especially artificial intelligence, has triggered significant social changes, including in the mechanism of ta'aruf which can now be carried out online through special platforms. This article analyzes the Islamic family law response to the transformation of AI-based ta’aruf practices, focusing on the Muzz app as a representation of a modern introductory platform. This research uses a literature study method that examines the literature on Islamic family law, digital technology, and AI. The findings of the study indicate that the application of sharia values, especially maqasid al-shari’ah, is a crucial foundation in the development of safe and ethical digital ta’aruf practices, as well as being adaptable to various other digital ta’aruf platforms. In this context, hifz al-‘ird encourages strong identity verification to prevent data manipulation; Hifz al-Din demands good communication manners and seriousness of intention; while Hifz al-Nafs requires protection from the risk of cybercrime through adequate data security. AI technology can strengthen these mechanisms through AI-based identity verification, behavioral anomaly detection, and automated moderation. The implications of this study confirm the need for fiqh guidelines for online interaction, sharia standards for the nadhar mechanism and guardian involvement, application certification according to sharia principles, and pre-marital data protection regulations.
Perkembangan teknologi digital, khususnya kecerdasan buatan (AI), telah memicu perubahan sosial yang signifikan, termasuk dalam mekanisme ta'aruf yang kini dapat dilakukan secara daring melalui platform khusus. Artikel ini menganalisis respons hukum keluarga Islam terhadap transformasi praktik ta'aruf berbasis AI, dengan fokus pada aplikasi Muzz sebagai representasi platform perkenalan modern. Penelitian ini menggunakan metode studi pustaka yang mengkaji literatur tentang hukum keluarga Islam, teknologi digital, dan AI. Temuan studi menunjukkan bahwa penerapan nilai-nilai syariah, khususnya maqasid al-shari’ah, merupakan fondasi krusial dalam pengembangan praktik ta'aruf digital yang aman dan etis, serta dapat diadaptasikan ke berbagai platform ta'aruf digital lainnya. Dalam konteks ini, hifz al-‘ird mendorong verifikasi identitas yang kuat untuk mencegah manipulasi data; hifz al-din menuntut tata krama komunikasi yang baik dan keseriusan niat; sementara hifz al-nafs memerlukan perlindungan dari risiko kejahatan siber melalui keamanan data yang memadai. Teknologi AI dapat memperkuat mekanisme ini melalui verifikasi identitas berbasis AI, deteksi anomali perilaku, dan moderasi otomatis. Implikasi dari studi ini mengonfirmasi perlunya pedoman fikih untuk interaksi daring, standar syariah untuk mekanisme nadhar dan keterlibatan wali, sertifikasi aplikasi sesuai prinsip syariah, serta regulasi perlindungan data pra-nikah.
References
Berikut adalah daftar referensi Anda yang telah disesuaikan dengan format APA 6th Edition.
Perlu diperhatikan bahwa dalam format APA 6th, judul artikel menggunakan sentence case (hanya huruf pertama kata pertama dan nama diri yang kapital), sedangkan judul jurnal/buku menggunakan title case dan dicetak miring (italics).
________________________________________
Daftar Pustaka (APA 6th Edition)
Abubakar, A., Nur Irdina, M. N., Ummu Syafiqah, & Mohd Rashidi. (2020). Understanding Muslims self-presentation strategies in online dating. International Journal on Perceptive and Cognitive Computing, 6(2), 81–89. https://doi.org/10.31436/IJPCC.V6I2.163
Ahmad Soleh Hasibuan. (2021). Penomena ta’aruf online; Analisis istishab dan maslahah mursalah. Jurnal AL-MAQASID: Jurnal Ilmu Kesyariahan Dan Keperdataan, 7(1). https://doi.org/10.24952/almaqasid.v7i1.3813
Dewi, R., Hak, N., & Alvianita, S. (2023). Implementation of ta’aruf viewed from Islamic law (on the online marriage bureau CV of Berkah Ta’aruf Palembang). Progressive Law Review, 5(01), 27–36. https://doi.org/10.36448/PLR.V5I01.94
Dwi Bayu Radius, & Sekar Gandhawangi. (2025). From algorithm down to heart. Kompas.id. Diakses dari https://www.kompas.id/artikel/en-dari-algoritma-informasi-sampai-hati
Dwi Sri Handayani. (2022). Ta’aruf rules in digital room: Study of matchmaking process on Biro Jodoh Rumaysho social media. Asy-Syir’ah: Jurnal Ilmu Syari’ah Dan Hukum, 56(2). https://doi.org/10.14421/ajish.v56i2.1041
Elysia, E., Chatra, E., & Arif, E. (2021). Transformasi makna ta’aruf di era digital. Jurnal Komunikasi Global, 10(1), 24–53. https://doi.org/10.24815/jkg.v10i1.19717
Firnando, H. G., & Setiawati, C. (2025). Digital ta’āruf and Islamic da’wah: The role of Taaruf ID, Salams, and Hawaya in promoting Islamic marriage ethics. Dialogia, 23(01), 1–16. https://doi.org/10.21154/DIALOGIA.V23I01.10765
Gleneagles, D. B., Larasyifa, F., & Fawaiz, R. (2024). Peran teknologi kecerdasan buatan (AI) dalam meningkatkan efisiensi proses belajar dan pembelajaran. Jurnal Ilmiah Multidisipline, 2(5), 107–116. https://doi.org/10.5281/zenodo.11364580
Gunawan, M. K., & Arsyad, A. A. J. (2021). The role of WhatsApp as a murabbi communication media in founding the couples of ta’aruf. Proceedings of the 2nd International Conference on Science, Technology, and Modern Society (ICSTMS 2020), 576. https://doi.org/10.2991/ASSEHR.K.210909.102
Halim, A., & Pratiwi, E. P. (2025). Online ta’aruf as a medium for Islamic matchmaking: A socio-religious construction of Muslim young people in the digital era. Qudus International Journal of Islamic Studies (QIJIS), 13(1), 117–158. https://doi.org/10.21043/QIJIS.V13I1.14333
Hildawati, & Lestari, A. (2019). Taaruf online dan offline: Menjemput jodoh menuju pernikahan. Emik: Jurnal Ilmi-Ilmu Sosial, 2(2), 128–148.
How do I include a chaperone on Muzz? (2025). Muzz. Diakses dari https://muzz.com/us/en/help/muzz-101/how-do-i-include-a-chaperone-on-muzz/
Irfan, M., & Abidin, Z. (2020). Perjalanan cintaku: Sebuah studi fenomenologis tentang pengalaman pencarian jodoh pada pria pengguna aplikasi ta’aruf online Indonesia. Jurnal EMPATI, 8(3), 605–619. https://doi.org/10.14421/ahwal.2021.14207
Kaplan, A., & Haenlein, M. (2019). Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. Business Horizons, 62(1), 15–25. https://doi.org/10.1016/J.BUSHOR.2018.08.004
Khadijah Mohd Khambali @ Hambali, Alwani Ghazali, & Nurhanisah Senin. (2022). Fundamental elements in sustaining inter-religious harmonious relations under Islamic perspectives in the age of new media. Journal of Nusantara Studies (JONUS), 7(2), 147–165. https://doi.org/10.24200/JONUS.VOL7ISS2PP147-165
Lyu, Z., & Wang, X. (2023). The impact of artificial intelligence technology on individual behavior from the perspective of social psychology. International Journal of Frontiers in Sociology, 5(15), 13–18. https://doi.org/10.25236/IJFS.2023.051503
M. Hammam Mihron, & Rosickyn Ch. (2010). Santri Lirboyo menjawab. Kediri: Pustaka Gerbang Lama.
Mas Odi. (2025). Rekonstruksi hukum keluarga Islam dalam era digital: Telaah kritis terhadap validitas nikah online dan dampaknya terhadap perlindungan hak perempuan. Litaskunu: Jurnal Hukum Keluarga Islam, 1(1), 47–57.
Masyhadi. (2025). The maqashid al-shariah approach in regulating the ethics of artificial. IPES: Innovative Pedagogy and Education Studies, 2(2), 85–93.
Misnawati, D., Citrawijaya, O. R., & Arlusi, R. D. (2025). The impact of artificial intelligence on human interaction: Redefining communication norms. The Journal of Academic Science, 2(1), 435–443. https://doi.org/10.59613/GS0MMJ59
Mudrik, A., & Juniarni, C. (2024). Islam and artificial intelligence (AI): Ethical considerations and the potential impact on Islamic societies. Islamic Studies Journal (ISLAM), 1(3), 112–122.
Muslim, A., Nurmasari, Y., & Rahmasari, L. K. (2024). Digital media and Islamic matchmaking in Indonesia: The case of “Kelas Jodoh.” Journal of Media and Religion Studies, 7(2), 23–39. https://doi.org/10.47951/MEDIAD.1526896
Mustapha, R., Malkan, S. N. A., Universiti Teknologi MARA Pahang, & Kampus Raub Malaysia. (2025). Maqasid al-shariah in the AI era: Balancing innovation and Islamic ethical principles. International Journal of Islamic Theology & Civilization, 3(3), 1–21. https://doi.org/10.5281/ZENODO.15381828
Musthofa, K., & Laily, A. H. (2022). Gharar dalam ta’aruf online serta dampaknya pada kelangsungan akad prespektif hukum perdata dan fiqih empat madzhab. Minhaj: Jurnal Ilmu Syariah, 3(2), 159–177. https://doi.org/10.52431/MINHAJ.V3I2.1056
Navigating Muslim marriage apps. (2025). Muzz. Diakses dari https://muzz.com/id/id/aplikasi-pernikahan-muslim/
Nisa, N. A. A., & Suwaidi, R. A. (2023). Analisis potensi dampak artificial intelligence (AI) terhadap efisiensi manajemen operasional: Tinjauan literatur. Indonesian Journal of Social Sciences and Humanities, 3(2), 93–97.
Novita, Y., & Zahra, R. (2024). Penerapan artificial intelligence (AI) untuk meningkatkan efisiensi operasional di perusahaan manufaktur: Studi kasus PT. XYZ. Jurnal Manajemen Dan Teknologi, 1(1), 11–21. https://doi.org/10.63447/JMT.V1I1.773
Nugroho, I. T. (2021). Agency in the online matchmaking platform: Study of Rumah Taaruf MyQuran and Mawaddah Indonesia. Al-Ahwal: Jurnal Hukum Keluarga Islam, 14(2), 200–213. https://doi.org/10.14421/ahwal.2021.14207
Nuraini, S. A., Bahruddin, M., & Hilal, S. (2024). Konstruksi ijtihad pada akad–akad kotemporer masa era digital. Jurnal Media Akademik (JMA), 2(12). https://doi.org/10.62281/V2I12.1394
Petros Galanis. (2018). Data analysis in qualitative research: Thematic analysis. Archives of Hellenic Medicine, 35(3), 416–421.
Rahman, F., & Zulhaqqi, G. L. (2020). Fenomena ta’aruf online dan praktik komodifikasi perkawinan di dunia digital. Kafa`ah: Journal of Gender Studies, 10(1), 63–80. https://doi.org/10.15548/jk.v10i1.327
Rahmawati, R., & Rahmiaji, L. R. (2021). Komunikasi interpersonal pada proses ta’aruf melalui aplikasi ta’aruf online Indonesia. Interaksi Online, 10(1), 151–163.
Ramirez, A., Sumner, E. M., Fleuriet, C., & Cole, M. (2015). When online dating partners meet offline: The effect of modality switching on relational communication between online daters. Journal of Computer-Mediated Communication, 20(1), 99–114. https://doi.org/10.1111/JCC4.12101
Rifauddin, M., & Halida, A. N. (2018). Waspada cybercrime dan informasi hoax pada media sosial facebook. Khizanah Al-Hikmah: Jurnal Ilmu Perpustakaan, Informasi, Dan Kearsipan, 6(2), 98. https://doi.org/10.24252/KAH.V6I2A2
Sakinah, R., & Kuswinarno, M. (2024). Dampak kecerdasan buatan terhadap digitalisasi dan kinerja sumber daya manusia: Peluang dan tantangannya. Jurnal Media Akademik (JMA), 2(9), 3031–5220.
Suharsimi Arikunto. (2013). Prosedur penelitian: Sebuah pendekatan praktik. Jakarta: Rineka Cipta.
The Star. (2024, September 5). Leveraging technology to serve the needs of Muslims. Diakses dari https://www.thestar.com.my/business/business-news/2024/09/05/leveraging-technology-to-serve-the-needs-of-muslims
Wang, H. (2023). Algorithmic colonization of love: The ethical challenges of dating app algorithms in the age of AI. Techne: Research in Philosophy and Technology, 27(2), 260–280. https://doi.org/10.5840/TECHNE202381181
Widodo, H., Falakha, N., & Wahid, I. K. L. D. A. (2024). Ta’aruf online melalui media sosial prespektif fikih munahakat. Qadauna: Jurnal Ilmiah Mahasiswa Hukum Keluarga Islam, 5(2), 407–418. https://doi.org/10.24252/QADAUNA.V5I2.42764
Yanto, M., Mad Sa’i, & Rizqiyah, N. (2025). Personalisasi pendidikan berbasis AI dalam meningkatkan kualitas belajar siswa. Entita: Jurnal Pendidikan Ilmu Pengetahuan Sosial Dan Ilmu-Ilmu Sosial, 507–522. https://doi.org/10.19105/EJPIS.V1I.19116
Zahra Alsabela, Syamsu Madyan, & Dwi Ari Kurniawati. (2024). Taaruf melalui Rumah Taaruf Myquran prespektif hukum Islam. Jurnal Hikmatina, 6.
Zainal, A. (2024). Capitalization of religion in online ta’aruf accounts. Jurnal Al-Hikmah, 22(1), 63–78. https://doi.org/10.35719/nzfwta10
Zed, M. (2014). Metode penelitian kepustakaan. Jakarta: Yayasan Pustaka Obor Indonesia.
